From my own personal experience, it takes a strong person to stomach kale. So anyone willing to promote it with “Eat More Kale” logo apparel should be left alone. But that’s not happening in the case of Bo Muller-Moore and his battle with the Chick-fil-A folks because they think he’s infringing on their “Eat Mor Chikin” slogan. From an article on Treehugger, Chick-fil-A’s attorneys think Bo’s “Eat More Kale” message will dilute their chikin thing because it:
“is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A’s intellectual property and diminishes its value.”
Might be the first and only time Chick-fil-A and intellectual are in the same sentence and if you try kale once, I think any possible confusion between the two products will go away.
That’s why to us, it’s all comedy. WTF is a “Chick-fil-A”? And even further, Eat Mor Chikin is supposed to be light and humorous – what’s up with the litigious bovines… or is it the chikins that are getting all legal? Now if Bo’s pro-kale slogan was “Éat Moore Kail” with 3 cucumbers holding up each word, Chick-fil-A might have a case. But we hate to think that Chick-fil-A can legally issue a cease and desist order to every group using “Eat More” in their slogan.
Thanks to the controversy, more “Eat More Kale” products are being ordered and Bo needs 2-3 weeks to keep up with demand. Maybe some “Eat More Jubblingly” gear is around the corner because the “Love More Jubblingly” shirts were a fail. [Treehugger]






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