Sunrun’s Advertisement: Going Solar To Save $’s First And Then Maybe The Environment

Sometimes green is a byproduct of saving money and that is what’s so great about Sunrun’s ad. Created by Heat, a San Francisco based ad agency, the advertisement is one of three that all hit the same spot with saving money as the primary motivation for going solar.

Sunrun’s solar lease model is similar to SolarCity’s. Basically, they’ll install solar panels on your property at no charge and you pay them instead of your utility for the electricity you consume. Sunrun’s ads are important because they will expand the market by encouraging homeowners who may be motivated by a different kind of green to switch to solar.

Jubbling’s take: we don’t care how you get to solar – just get there if you can. [FastCo.Exist]

Joupi Toy Store Bag Only Smiles When It’s Full

Gizmodo posted an article, “Clever Shopping Bag Only Puts a Smile on Kids’ Faces When It’s Full,” about French toy chain, Joupi, and their shopping bag that smiles when it has items in it. Designed by Euro RSCG 360, the bag is simple and creative.

Here’s the part where we could get our Jubbling up in a bunch and make a statement about how the Joupi toy store bag is all about consumption and waste but we’re not going to. Our feeling is that if you’re lucky enough to get one of these creative bags, you’ll reuse it more than you would a normal shopping bag. Now, if they could only license this idea to lingerie stores… [Gizmodo]

Dungeness Spit Hike

Dungeness Spit - Decomposition TimelineIf you’re out on the Olympic Peninsula, you definitely have to make a stop and do the Dungeness Spit hike to the lighthouse. It’s more of a beach walk but at 11 miles round-trip, it just feels like a hike. Near the start of the trail, the park ranger has created a very old-school infographic on the decomposition time of different items left or washed ashore on the beach. Inspired, my kids and I decided to get all earthy and walked most of the first 5.5 miles barefoot and that wasn’t a good idea. Only bonus is that I probably shortened my decomposition time by 2 hours. [Washington Trails Association]

Trying to hitchhike back to the Dungeness Spit trailhead.

Wired’s Review Of The ZERO DS Electric Motorcycle: Looking Beyond The ‘Green’ And At The Functionality

ZERO DS Electric MotorcycleWes Siler’s review of the ZERO DS Electric Motorcycle was refreshing to read. So often, ‘green’ websites are sold on any electric vehicle (EV) on sight and then blown away by the manufacturer’s reported specs. But Mr. Siler went further and rode the ZERO DS for three weeks hoping that it could be his zero-emission commuting solution and it wasn’t. Here are his inconvenient truths about the ZERO DS Electric Motorcycle:

  • Truth #1: [Despite its spec'd 115 mile range]Sixty miles is about as much as you’ll want to rely on.
  • Truth #2: Even with a quick charger, full recharges take five hours.
  • Truth #3: Easily accessible outdoor outlets are much harder to find than you think.
  • Truth #4: Plugging in for 45 minutes here or an hour there at some random outlet (the quick charger is too big to conveniently take with you) does absolutely nothing.
  • Truth #4: Distances aren’t one way when you can only really charge at home. A 10-mile journey has to be thought of as 20 miles, or one-third the 9kWh Zero’s effective range. That’s right, something that’s 10 miles away is one-third of your maximum reliable travel distance. You can travel there three times a day max and, once you’re there, your next move has to be limited accordingly.

Check out the full article and review for more information.

Of course I’m no different – I want to see an electric vehicle succeed. But in the future, thanks to Mr. Siler’s review of the ZERO DS, I’ll be a little more reluctant to buy into the hype. [Wired: Autopia]

Heartland Institute’s Billboard With Ted Kaczynski Not Dishonest – Just Dongish.

Heartland Institute Kacyzinski BillboardIt looks like the only prerequisite for becoming the head of marketing at the Heartland Institute is that you’ve managed a high school election. [Guardian]

Pharmaceutical Drug Heist Foiled By A Bottled Water. Maybe We Should Just Let Criminals Drink It.

Amaury Villa and Amed VillaGizmodo posted an article, The Largest Pharmaceutical Drug Heist in History Was Ruined By a Water Bottle, about an $80 million robbery that was partly solved by captured fingerprints on a bottle of water that was left behind. Bottled water, crime fighter? I think I’ve been too hard on the bottled stuff and I guess there could be exceptions. So criminals, please drink the heck out of that bottled water and if you can, eat something greasy while you do. No sense in committing a crime thirsty so be sure to bring it along. [NBC Connecticut via Gizmodo]