Dear Frito Lay – Please Make Your SunChip Bags Louder! XO Jubbling

“Yeah, thanks for the noisy ass, hard to grip cellophane bag Frito lay. Now I can’t hear my f****ng tv over your goddamn annoyingly loud bag. Congrats, you just lost a customer. Food for thought!”
Comment from

sunchips-biodegradableAccording to, Frito Lay is going to pull their compostable SunChip bags off the shelf and return to the old bags on all flavors except “Original”. It seems the loud bags are not popular with their louder customers who have taken their disapproval to Facebook, Youtube and directly to Frito Lay.

garbage-landfill2Yes, it is more difficult to sneak a SunChip from the new compostable bag but please, pour the damn chips in a bowl if you can’t function with the noise. It’s no wonder that most of the planet think we’re a bunch of mamby pamby’s – especially when the inconvenience of a biodegradable chip bag gets pulled from the market because a few vocal consumers think it’s too loud. What’s ironic about the SunChips bag is that each time it’s opened, it audibly reminds us that we should compost it; kind of a compost-trigger.

Landfill wins again but we can limit their victory by continuing to buy SunChip’s in their original flavor which will still come in the compostable bag. And that sound you here every time you open a new bag of Original SunChips, that’s the sound of Jubbling.



  1. The process to get the typical american to change anything which alters their “comfort zone” is such a delicate one. Fortunately, Sun Chips is not giving up and they are gradually phasing in the ethical designed, compostable bags.

  2. Nice job, Frito Lay. You got rid of your only bag with it’s own built-in security system.