Greenpeace and Green Celebrities Aligning To Encourage Facebook To Power Data Center With Renewable Energy… Via Facebook (Again)

Treehugger.com has a post, “Celebrities Tell Facebook to Ditch Coal”, about a new push to get Facebook to move out of its mostly coal powered data center into one that uses an increased level of renewable energy. We wrote about this issue back in September 2010 when it was just Greenpeace leading the effort. But now, green celebrities are taking to Facebook and asking people to join the push too. Here is a video from Ed Begley and his wife, Rachelle Carson regarding the issue:

[youtube width=”360″ height=”250″]http://www.youtube.com/watch?v=cV59m5dIocw[/youtube]
Ed and Rachelle definitely practice what they preach and do not back away from confronting any and all environmental issues. After reading many articles about them, it’s easy to make a guess on where they’re going to stand. This example, pushing Facebook to abandon their Oregon data center in favor of one that is fully or partially driven by renewable energy sources, is no big surprise.


Jubbling gets it but for some reason, we’re having a hard time making sense of it. We had the same problem with this back when Greenpeace stood up against the new Facebook data center because in both cases, they’re taking their protest to Facebook. It’s kind of like driving a gas guzzling car cross country to protest the fact that there are too many gas guzzling cars. Think about it. Maybe making a stronger statement would be to leave Facebook in mass in order to make your statement; I’m sure MySpace would appreciate this.

Anyway, I don’t think Mark Zuckerberg is listening too closely. I’ve seen The Social Network and Mr. Zuckerberg probably loves seeing the spike in activity; positive or negative but always on Facebook. What he would be more apt to understand and respond to is watching users leaving his site to protest what Facebook is doing. That would require a commitment from the celebrities involved and I don’t think they’d be able to stomach that move.

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