Great article from Inhabitat.com. Inhabitat’s coffee drinkers are suggesting that Starbucks could motivate customers to bring in their own mugs, commuter or standard, if they doubled as a gift card. It’s an especially great idea over the next couple years until Starbucks manufacturers their own recyclable cups. The hell with that – it’s a great idea even when they do have the recyclable cups!
Our own Jubbling spin on the idea: maybe as an added incentive, Starbucks could randomly add drinks to the accounts of commuter cup-card users. A little sweepstakes to mix with my daily caffeine would be nice morning jolt.
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