Why Did GM Build The Chevy Volt? Because They Were “Gagging” On The Deification Of Toyota For Building The Prius

Robert Lutz, Former Chairman of GM and the Chevy VoltI love it when executives take off the gloves and speak their mind – in this case, it’s Robert Lutz, the former Vice Chairman of General Motors. Mr. Lutz spearheaded GM’s development of the Chevy Volt and for the article in the SF Chronicle, The Chevy Volt’s unlikely father, he didn’t mince words when it came to describing what finally motivated GM to pursue their hybrid Volt: “Basically, it was born out of frustration at the deification of Toyota, because of the Prius.”

According to Mr. Lutz, the Prius has elevated its status to the point that consumers might mistakenly assume Toyota was only in it for benevolent purposes and cared less for profits than their positive impact on the environment. “I was gagging on this stuff, because it was all so patently untrue”, said Mr. Lutz.

It’s great to hear that competition can be a driving factor even though it seems to run counter to our ideas about sustainability and conservation. Maybe a competition to consume less is next. [SF Chronicle]

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