Sponsored Article: The WaterBrick Stores Water And Can Be Repurposed As LEGO’ish Building Blocks.

The WaterBrickWhat do Jean-Michel Cousteau, the son of legendary oceanographer Jacques Cousteau, musician Wyclef Jean and LEGO founder Ole Kirk Christiansen all have in common? Answer: the WaterBrick. What’s a WaterBrick? Answer: what isn’t the WaterBrick? Wait, that’s another question.

The WaterBrick TableThe WaterBrick (waterbrick.org) is a BPA-free food grade storage container designed to hold 3.5 gallons of water, or food, or anything that needs to be kept dry and safe thanks to the rubber gasket under the lid. It’s stackable to over four feet high and can be held firm with stakes or bungee cords. It’s much easier to carry than large buckets due to the included handle and it can be frozen, palletized and dropped from planes into remote parts of the world and is guaranteed not to break or crack for 15 years. The container, once emptied of its contents, can be repurposed to build transitional or basic housing and when filled with sand or gravel it can absorb NATO rounds better than sandbags. LEGOs – eat your heart out.

The idea for the versatile vessel began in 2003 during a conversation between WaterBrick International founder Wendell Adams and friend Jean-Michel Cousteau. Their casual conversation turned challenge focused on lessening worldwide plastic waste through recycling efforts. The central Florida-based company emerged along with a new way to bring food and water to impoverished parts of the world as well as victims of natural disasters. WaterBricks have been extensively used in Haiti’s earthquake aftermath (hence the Wyclef reference – he wanted to be the Haiti president) with thousands having been already shipped to Port-au-Prince. In fact, the WaterBrick was always about a humanitarian emphasis and less about everyday consumers. It just so happens that a good idea will always find its way across borders and repel labels while changing minds, unlike glow-in-the-dark fishing worms, or those helmets with built-in beer can holders and straws.Repurposing WaterBricks into standalone building.Humanitarian benefits, less waste, repurposing plastic, emergency preparedness and camping – can you say “Jubbling!” in Danish? Buckets are for chumps, but bricks will make you seem smarter than you actually are – just not as smart as Cousteau’s flipper friends.