Marketing The Chevy Volt For The Savings Not For The Greenings

[youtube width=”425″ height=”239″][/youtube]Great article on Good about Chevy Volt’s marketing message. Rather than surrounding their product with an overly green message, Chevy is pitching the Volt as a money saver for car owners who are just like the rest of us. Volt owners even use the drive-thru. Contrast it with the Prius commercial below.[youtube width=”425″ height=”239″][/youtube]



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