Solar Paint? $1 Million To Market It? NextGen Solar, Please Be Right.

Len Batterson Nextgen SolarFrom and – It’s difficult to not be a little cynical when a company comes out and says it has a paintable solar solution that is supposed to be more efficient than the currently available solar panels. And the craziest aspect is that they’re only asking for $1 million to bring it to consumers. The organization is NextGen Solar and it is led by Len Batterson, a tech investor who has been backing startups for 27 years. His product, developed by Argonne National Laboratory, hopes to beat the current solar panel efficiency high-mark of 14% sunlight to power conversion by taking it to 25% and then possibly up to 40%. The paint would be applied to rooftops, outer building walls etc.

Very Jubbling if it works but only $1 million to take it to market? I guess that is where my cynicism lies. $1 million might get you a logo, website and some nice office chairs but if it were such a viable idea, especially in this green-gold rush era, why would somebody need just $1 million to market it? Please prove me wrong and create a product that does everything you’re saying it’ll do. I’ll be a customer and I might even paint my car with solar paint. Because we do need a more efficient solar solution and it needs to cost less than the current solar panels that are available. What we don’t need is the Jubbling equivalent to vaporware and more eco-hype.