Ecover Will Be Partially Packaging Their Products With Plastic Retrieved From The Sea. Good Idea?

Plastic bottle in the oceanBased in Belgium, Ecover manufactures natural cleaning products primarily for the European market. They are like the United States’ Method brand – which they own. Ecover is always working on improving the sustainability of their products and their latest effort is to harvest sea-plastic from the ocean and incorporate it into their packaging. The sea-plastic will be mixed with a plastic made from sugar cane (PlantPlastic) and other recycled plastic to create a new one-of-a-kind packaging. Here’s how Ecover will recover and recycle the sea-plastic (Guardian):

“Boats outfitted with special equipment will be able to collect between two and eight tonnes of waste per trawl for cleaning and recycling, while other fishermen will collect plastic debris mixed with by-catch and deposit it at special collection points. The sorted waste will then be sent to Closed Loop Recycling’s plant in Dagenham, east London, where it will be processed and turned into the plastic for the new bottles.”

Reducing the amount of plastic in our oceans and creating awareness of the ocean garbage patches are all good things but I just can’t get past the idea of sending fuel-guzzling fishing boats out to trawl the ocean bottom for plastic. Maybe they’ll just skim the surface for floating plastic – still, it seems like an extremely consuming way to make a statement about ocean pollution and the sustainability of your product. Wouldn’t it be less consuming and less labor intensive to harvest the plastic on land before it reaches the ocean?

What do you think? [Guardian]


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