Apple And EPEAT Reconciliation Cemented With The Gift Of Gold.

Gaddafi vs Retina MacBook ProSince the release of the Retina MacBook Pro this summer, EPEAT and Apple Computer’s relationship has been a tumultuous one. First they breakup then they makeup and now comes news that the Retina MacBook Pro has received a gold rating on EPEAT’s registry. With a gold rating, the Retina MacBook Pro is considered an “environmentally preferable product” allowing the Federal government, which requires that 95% of their purchases meet this standard, to start buying up the Retina MacBook Pro. How did this happen? Didn’t iFixit refer to the Retina MBP as “Unfixable, Unhackable, Untenable.”? posted a great article, from the perspective of iFixit’s CEO Kyle Wiens, about the EPEAT’s epic caving and how it’ll compromise the registry that encourages more sustainable manufacturing and recyclable products. [Wired]


Greenpeace Guide to Green Electronics

Greenpeace Guide to Green Electronics
The “Greenpeace Guide to Green Electronics” has been out for about a month and the latest release, timed for the CES Expo, follows the same direction as earlier releases. Gather data from publicly available sources, Corporate Responsibllity Reports etc., and put it in a USA Today’ish format that makes it easy to read. My issue with the Guide to Green Electronics is that the difference between “Partially Good” and “Partially Bad” is “Extremely Vague”. Dell Computer, for example, receives a “Partially Bad” rating of +1 even though from the information in the guide, Dell is moving in a direction of being BFR/PVC free. And is Microsoft really a bigger electronics polluter than Panasonic? You’ve seen their toilets – you be the judge.

I will always try to give Greenpeace the benefit of the doubt but it’s difficult to find value in their “Guide to Green Electronics” report. It’s based solely on publicly available information. This is not their forte and it shows. The only thing I could compare it to would be… um… if the CEA responded by rating Greenpeaces’ anti-whaling efforts based on information gleaned from the Discovery Channel.

Download the Greenpeace Guide to Green Electronics.


Jubbling And The Apple iPad

Jubbling’s hope for the Apple iPad is that it does for printed materials what Apple has done for music. That is change the way we consume books, magazines and newspapers and change the way we shop for them.Apple iPad with iBook Software Colorful childrens’ books, novels and even college textbooks could be offered for download on the new Apple iPad without peeling away the color and layout you’d find in the original. And you can do all of this on the Apple iPad without sacrificing the “page turning” appeal of books thanks to its touch sensitive display. The pages turn like a book on the Apple iPad so you’ll never have to lick your finger again.

Full Color Jubbling
The Apple iPad has a 9.7″ full-color display. A feature that appeals to publishers and customers alike and separates it from Amazon’s Kindle e-book reader and Barnes & Noble’s nook. But for us, it’s all about the Jubbling. A 1.5 lbs tablet, free of PVC plastic and brominated flame retardants, that will store everything you’d ever want to read and reduce the amount you have to recycle.

Old School vs New School
There is some opposition to e-readers like the Apple iPad because of the amount of energy it takes to build, its included battery and limited product life-cycle. But it’s a tired argument and could only be justified by a paper salesman like Dwight Schrute of Dunder Mifflin. You only have to imagine the Apple iPad sitting next to the pile of books, newspapers and magazines that you would normally read in a year to see that there’s a definite footprint difference.

Book Sharing?
A nice future feature would have Apple developing a way for iPad users to share the books they download; maybe add a small licensing and transfer fee so that it would equate to buying a used book. This service would apply to all books and magazines. They can keep the DRM features [for now] and limit the transfers to other iPad users. Without a sharing feature, the $12.99 – $14.99 book download fee might slow the iPad’s acceptance rate.

The Apple iPad Is For More Than Just Books
The iBook/ePub feature is just one facet of the new Apple iPad. It is also a digital media player. You can still download and watch movies, listen to music and run applications you get from the iTunes store. Even the apps downloaded for the iPhone/iTouch work on the iPad. The iPad’s price starts at around $499 and it has a 10 hour battery life. We think the best way to look at the Apple iPad is as an investment in Jubbling. An investment that allows you to consume less so you can recycle less. A definite pre-emptive Jubbling.

For more information on the Apple iPad, go to

Related articles:
Cambridge news: Eco-friendly councillors eye up Apple’s latest gizmo
Gizmodo: A Peek at Apple’s Plans to Re-invent Textbooks
Fast Company: Quiz: Are These Comments About the 2001 iPod or 2010 iPad?