12.5% Of The US Car Buying Market Accounts for 29% of Hybrid And 41% Of Electric Vehicle Sold In 2012.

2013 Chevy VoltIf fuel efficient car ownership were a competition, the western United States just annihilated the rest of the country. Tom Libby of Polk has crunched the numbers for the first 10 months of 2012 and despite only representing 12.5% of the market, the western United States accounted for 29% of new hybrid vehicle sales and 41% of new electric vehicle sales.

According to Mr. Libby’s data, 7% of all new vehicle sales for the top 15 DMAs (Designated Marketing Areas) were hybrids. And in the San Francisco / Oakland / San Jose DMA, nearly 10% of the new cars sold were hybrid. Of the top 15 DMAs for hybrid and electric car sales – 9 were located in California, 4 in Oregon and 1 each for Washington and Arizona.

In the bottom 15 DMAs, which were predominantly located in Louisiana and Texas, hybrid sales represented 1.5% of new car purchases and electric vehicles only .01%. The bottom 15 DMAs represent 6.6% of the new car buying market.

What can you take away from this data? If you’re buying a hybrid or electric vehicle and you live on the west coast, you should probably haggle more. [Polk via GCR]


DIY Chevy Volt Commercial Kind Of Sucks Too

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=LD648-4ImmA[/youtube]The plugging in part was good but this pro-electric vehicle commercial by Chevy Volt owner Jeff U’Ren could probably do without the guys in the Arab headdress. Mr. U’Ren was motivated to make the video after purchasing the Volt and realizing how fun it was to drive; a message that he felt wasn’t conveyed in the GM/Chevy commercial. The fun sort of comes through in his version but so does the unnecessary xenophobic message that buying gasoline benefits Middle Easterners. It’s a little softer but reminiscent of the video from the EthicalOil.org wingnuts. [GreentechMedia]

[youtube width=”360″ height=”203″]http://www.youtube.com/watch?v=1SjZlqbDudI[/youtube]


Why Did GM Build The Chevy Volt? Because They Were “Gagging” On The Deification Of Toyota For Building The Prius

Robert Lutz, Former Chairman of GM and the Chevy VoltI love it when executives take off the gloves and speak their mind – in this case, it’s Robert Lutz, the former Vice Chairman of General Motors. Mr. Lutz spearheaded GM’s development of the Chevy Volt and for the article in the SF Chronicle, The Chevy Volt’s unlikely father, he didn’t mince words when it came to describing what finally motivated GM to pursue their hybrid Volt: “Basically, it was born out of frustration at the deification of Toyota, because of the Prius.”

According to Mr. Lutz, the Prius has elevated its status to the point that consumers might mistakenly assume Toyota was only in it for benevolent purposes and cared less for profits than their positive impact on the environment. “I was gagging on this stuff, because it was all so patently untrue”, said Mr. Lutz.

It’s great to hear that competition can be a driving factor even though it seems to run counter to our ideas about sustainability and conservation. Maybe a competition to consume less is next. [SF Chronicle]


Marketing The Chevy Volt For The Savings Not For The Greenings

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=KuYRpmCDzdw[/youtube]Great article on Good about Chevy Volt’s marketing message. Rather than surrounding their product with an overly green message, Chevy is pitching the Volt as a money saver for car owners who are just like the rest of us. Volt owners even use the drive-thru. Contrast it with the Prius commercial below.[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=Tq4nrmnqY9o[/youtube]