Ice caps, schmice caps!!! I just watched the video above of our polar neighbors full of joy and basking in Coke and I realized how much science always gets in the way of some good marketing. The “Polar Party on AHH.com” is one part of Coca-Cola’s “The Ahh Effect” advertising campaign and the Coke pounding polar bear plays a major role in it. Bonus: you can make your own happy Coke swilling polar bear video too! [Laughing Squid]
New Zealander Pounded 10 Liters Of Coca-Cola Per Day And Dies At Age 30. Was It Soda’s Fault Or An Over-Coke?
Natasha Harris died three years ago of cardiac arrest and according to coroner David Crerar, drinking large quantities of Coca-Cola was a substantial factor leading to her early death. Prior to her death, Ms. Harris was drinking approx 10 liters of Coca-Cola per day which is equal to 2.2 lbs of sugar and 970 mg of caffeine. Her addiction to Coke not only cost her her teeth but also lead to a cardiac arrhythmia (irregular heartbeat) and that’s what eventually killed Ms. Harris.
Who’s at fault – the soft drink or the soft drinker? I think coroner David Crerar hits on the head in the BBC Article:
“I find that when all the available evidence is considered, were it not for the consumption of very large quantities of Coke by Natasha Harris, it is unlikely that she would have died when she died and how she died…
The fact she had her teeth extracted several years before her death because of what her family believed was Coke induced tooth decay, and the fact that one or more of her children were born without enamel on their teeth, should have been treated by her, and by her family, as a warning,”
Mr. Crerar uses the “if your teeth are falling out, reduce your consumption” technique and it should work with most people. I’m not a fan of Coke and I try to avoid it but we can’t place all of the blame on unhealthy soft-drinks when consumers consume irresponsibly. The whole teeth falling out should’ve been enough of a sign – unfortunately in Ms. Harris’ case, it wasn’t and her continued over-consumption shortened her life. [BBC via Inhabitat]
“Ah-ha-ha. Ever get the feeling you’ve been cheated? Good night.”
Johnny Rotten, Jon 14, 1978
Sex Pistol’s final concert
Johnny Rotten was well aware that he and his Sex Pistol bandmates had let their audience down. I wouldn’t be surprised if Ekocycle proudly used some of Mr. Rotten’s quote in their mission statement.
Ekocycle is a partnership between Will.i.am and Coca-Cola and their goal is to bring some “cool” to recycled products and the overall green movement. What better way to start cooling green up than by incorporating some recycled plastic into the Beats brand headphones and then sell them for a cool $349. How’s that for cool? Save the environment by dropping an over-priced $349 for a set of already over-priced headphones.
I would’ve loved to have been a fly on the wall in the big Ekcocycle / Will.i.am / Coke meeting when they laughed at all the jackasses who might buy their green message and headphones. Do you think Will.i.am honestly gives a rat’s ass about the environment or is it all about the green he’s going to make? For goodness sake, he arrived at a meeting on climate change in a helicopter.
When I started working on Jubbling, I truly believed that businesses would consume less because it made fiscal sense and there are many examples of companies that have reduced and saved. But Ekocycle is different. It was created to exploit the market and the trends associated with all things green and they’re not good at hiding it.
So to the people who care about the planet and want to consume less – please do not buy these freaking crazy-expensive headphones. Will.i.am and Coca Cola are dead wrong for thinking that we’re too stupid to see their true motives. Ekocycle is all about the green that’ll go into their bank accounts and not the green they want us to believe. [Huffington Post]
|“You’ll find our plants all over the country…never our bottles”|
|The Pop Shoppe slogan from 1975|
Ok, who remembers The Pop Shoppe? I’m sure most 35+ year old’s in Canada remember and a lot of people growing up on the East Coast probably remember too. Not only was The Pop Shoppe’s slogan ahead of its time but their ideas for running a Jubbling business were too.
The Pop Shoppe soda bottler started in Canada in 1969 and attempted to compete with Coca Cola, Pepsi and others with a new business model – open a soda shop that sells directly to customers and do it with a “twist”. The twist was that after you made your first soda purchase in the distinctive Pop Shoppe bottles, you would bring them back for a inexpensive refill. It was a definite “preemptive Jubbling” because their bottles never had to be sorted, crushed, and reduced for recycling. And by not flavor-labeling their bottles and offering a discount for bottle returns, The Pop Shoppe was able to reuse their bottles repeatedly. At their peak, The Pop Shoppe had 30 different soda flavors that included lime rickey, strawberry, pineapple, and my favorite, black cherry. The only downside of not flavor-labeling their bottles was that when you got home, you had to pick your soda by color and just hope you didn’t grab a cream soda. [Note: If I did grab a cream soda, i just put the cap back on and put the bottle into the case. Sorry bro’s.]
As a kid, finding an empty Pop Shoppe bottle on the side of the road was like discovering gold because you knew you could get it refilled at rate that a 9 year old could afford. The bottles were also a kid commodity that could be traded between friends for something else of value like a spent shell casing, firecrackers or toward a wristrocket. To use a prison analogy, the Pop Shoppe bottles were a commodity as hot as cigarettes.
The Pop Shoppe’s success didn’t hinge on Jubbling alone; they sold directly to their customers and avoided the middleman – grocery stores. But it was grocery stores that eventually put them out of business in the early 80’s by producing their own soda brands at prices that The Pop Shoppe couldn’t compete with.
In 2002, Canadian businessman Brian Alger bought the rights to the Pop Shoppe brand and has been “nostalgia” marketing its products to the public since. Unfortunately he hasn’t brought back the returnable/refillable bottle idea and Pop Shoppe sodas are available in only select retailers across the U.S. and Canada. I wonder if Mr. Alger’s motivation for “not” bringing back the refillable bottles has something to do with a bunch of 40+ year olds who are sitting on a gold mine of old Pop Shoppe bottles that they’re waiting to re-fill and didn’t trade in time.
The Pop Shoppe idea is slowly coming back as we try to reduce packaging and the amount we have to recycle. You’ll find the idea with refillable cat litter, laundry detergent, bulk foods etc. – now is a great time to move in this direction. We’re so accustomed to buying over-packaged products when it’s not necessary. Imagine if gasoline was only sold in grocery stores; we wouldn’t think of purchasing it any other way and after filling our tanks, we’d throw throw away the container it was packaged in. Now, think of how much more Jubbling it would be if we could purchase everything in reusable, refillable, easy to store containers.
Just in time for the winter Olympics in Vancouver, Coke is releasing its new “PlantBottle” which is comprised of 30% plant based materials (sugar cane) and 70% petroleum based. After testing the new PlantBottle last month in Copenhagen and in other select markets, Coke now plans on packaging all of its products in the new PlantBottle by the end of 2010. In addition to changing to renewable materials, Coke’s new plastic bottles create 25% less carbon during the manufacturing process. This according to a Coke commissioned study performed by the London Imperial College.
The Clean Air Council estimates that 21.9 billion plastic bottles are thrown out every year. So will the new PlantBottle make a difference? I’m sure slightly because Coca Cola is responsible for producing over 2 billion plastic bottles per year. We have to remember that this is just a start and one can hope that the new packaging and accompanying advertising campaign will encourage drinkers of Coke products to recycle their bottles more than they have been.
It would be easy for Jubbling to bash Coke and label this whole thing as greenwashing but it is a step in the right direction and should be encouraged. Now, if Coca Cola could only get the sugar cane used in manufacturing the bottles to somehow leach into the product… then they might have something people would want to drink more of.
From the Clemson University Newsroom.
CLEMSON – Coca-Cola is partnering with Clemson University’s athletic department and the Solid Green campaign to increase recycling on home football game days.
Fans attending the games will notice new recycling bins, provided by Coca-Cola, in each parking lot. Coca-Cola has donated 100 of the bins to the athletic department to be placed in parking lots around campus. The bins themselves are also recycled: each bin is a used syrup container, refurbished by Coca-Cola and converted into a recycling bin.
Some lucky fans may be “caught green-handed” using the bins. Before each game, a camera crew will roam parking lots looking for fans putting cans or bottles in the recycling bins. One fan will be selected to appear on the video screen during the game and will receive a $100 gift card from Coca-Cola.
“Coca-Cola is thrilled to work with Solid Green and Clemson athletics to create a fun recycling campaign for fans. It is our goal to recycle or reuse 100 percent of the bottles and cans used for beverages in the U.S. We hope Tiger fans remember that when they’re done, that bottle is not. It can be recycled,” said Heather Hucks, Coca-Cola senior sponsorship manager for colleges and universities.
Clemson students also will be doing their part to help with the effort. Student organizations will collect cans and bottles from the bins each game day and transport them to the university’s recycling center.
“It is great to see this kind of collaboration happening at Clemson to help enhance our recycling efforts. We appreciate the support of Coca-Cola and the athletic department to make Clemson a greener campus,” said Solid Green chairwoman Rose Ellen Davis-Gross.
Jubbling take: Jubbling: 100%. The chance that one “lucky” underage fan might get flashed on the screen dropping a can in the recycle bin: 95.2%. Chance that it’s a Coke or soda can: 0%