Ford’s Most Fuel Efficient Car Prefers Europe To US

Ford Fiesta ECOnetic TechnologyGizmag posted an article about the 2013 Ford Fiesta with ECOnetic Technology and it ain’t gonna play in the USA. We’ll still get the usual Fiesta and its respectable 40 mpgs highway while Europe will get the Fiesta with ECOnetic Technology and almost double our fuel efficiency by getting 70+ mpgs.

Why more mpgs in Europe vs US? The Ford Fiesta with ECOnetic Technology will be built in Europe and come standard with a diesel engine. Diesel engines are generally 33% more fuel efficient than their gasoline powered counterparts. Throw in the ECOnetic technologies (Auto-Start-Stop, Smart Regenerative Charging, Eco Mode and shift indicator light), and you can account for the remaining difference in fuel economy between the US and European versions of the Fiesta. And the cherry on top – the Fiesta ECO Tech will be Ford’s lowest CO2 emissions passenger car ever.

Unfortunately, we probably won’t see the Fiesta with ECOnetic Technology stateside anytime soon. It would take the car out of the affordable range if it were shipped to the US from Europe and Ford doesn’t want to spend the money to upgrade their factory in Mexico to build diesel vehicles. But if it helps Ford reconsider their decision and leads them to build the Fiesta with ECO Tech for the US market, I’d like to apologize for making fun of the Fiesta since the early 80’s. It was just too easy but I was wrong.

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Why Would US Auto Dealers Object To Higher MPG Standards?

I have been struggling with this story for a couple of days now – Reuters posted an article, U.S. auto dealers fight Obama fuel rules, and I can’t figure out why auto dealers would be opposed. Maybe they didn’t like how President Obama was able to push these higher fuel standards, a fleet average of 54.5 mpg by 2025, on the industry in a way no politician has been able to in the past. Or maybe the National Automobile Dealers Association (NADA) truly believe that the new fuel standards are going to drive the cost of cars up too high for price sensitive car shoppers.

But that doesn’t seem accurate. Any possible car price increase is going to be immediately made up by consuming less fuel with more efficient vehicles. And according to a study by Maritz Research for Ford Motor Company, 42% of the people polled said that fuel economy was an “extremely important” factor in driving new car purchases.

Jubbling’s take: We really don’t care if the automakers or NADA are behind the objection to the new standards but we are sick of the foot dragging, politicizing and special interesting of every decision like this. We felt the same way about the clowns who were part of the whole “Light Bulb Freedom” thing. Sure the Big 3 really didn’t enjoy being held over a rail, nearly bankrupt and in need of bailout money when they agreed to these new standards because they’re used being the ones holding the cards in negotiations with the Dept. of Transportation about fuel efficiency targets. Not only is this no longer the case, but now they also get to deal with the EPA.

So who wouldn’t want to get more MPG’s out of their car? Nobody. So lets move forward with this golden opportunity to mandate higher MPG standards that will benefit future generations. It shouldn’t be a political issue because it’s really about common sense and unfortunately, common sense is not a deep-pocketed special interest group.

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