Jubbling Holiday Shopping Guide: Avoid The Gift Card Middleman And Just Give Cash

It’s estimated that 10% of all gift cards are never redeemed – an $8 billion windfall for retailers in 2006. Forgo the unnecessary and quickly disposed plastic this holiday by avoiding the gift card and the 45 seconds of thought that went into buying it and just give cash. Cash is accepted everywhere, never expires and when you use it, you’ll get your change back. Now the possible Starbucks commuter mug that doubles as a gift card would be the only exception.

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