Kids Today Are Not That Motivated… To Own A Car Or Get A Driver’s License

Kids Don't Care To Drive Or Get Their LicenseThe NY Times and Sightline posted refreshing articles about a drive less trend with teenagers. The NY Times story covered how kids today are not only less interested in driving but even fewer are bothering to get their license; only 46% did in 2008 versus 64% in 1998. And Sightline went further by explaining how driving as a whole fell by 2% in 2011.

It’s gotten so bad that General Motors / Chevrolet has turned to MTV Scratch, a division of Viacom, to help improve their image with the around 20 crowd who’d rather social media than drive. The high price of gasoline and environmental concerns are other reasons why the kids aren’t driving and GM wants to reverse the pattern.

For Jubbling, the idea of public service extends beyond non-profits and we’d like to help General Motors and their Chevrolet line of vehicles by offering some FREE suggestions on marketing to the kids. Inspired by the programming on MTV, we’ve thrown together a couple ideas to improve the image of Chevy vehicles with the youth in this country:

Ride The “Sitch” Chevy Camaro
The Situation Camaro
This is a winner and solid gold with the young ladies. The “Ride The Sitch” Chevy Camaro will not only have the Situation’s mug on the driver’s door, but it should also have an air-brushed photo of his abs on the hood too.

16 and Pregnant Chevy Tahoe
Chevy Tahoe - 16 And Pregnant Edition
The Chevy Tahoe Sixteen and Pregnant edition can’t miss. It’s decorated with mugshots of past cast members and includes a suggestive, and yet classy, message offering to help people join the tv show.

GM is bound to get results with these complimentary marketing ideas from Jubbling. No, we’re not trying to chase their potential market away from these vehicles with poor fuel economy numbers. The Generation Z kids like to think for themselves and the repellant marketing approach is the most effective way to reach them. Good luck!


Why Did GM Build The Chevy Volt? Because They Were “Gagging” On The Deification Of Toyota For Building The Prius

Robert Lutz, Former Chairman of GM and the Chevy VoltI love it when executives take off the gloves and speak their mind – in this case, it’s Robert Lutz, the former Vice Chairman of General Motors. Mr. Lutz spearheaded GM’s development of the Chevy Volt and for the article in the SF Chronicle, The Chevy Volt’s unlikely father, he didn’t mince words when it came to describing what finally motivated GM to pursue their hybrid Volt: “Basically, it was born out of frustration at the deification of Toyota, because of the Prius.”

According to Mr. Lutz, the Prius has elevated its status to the point that consumers might mistakenly assume Toyota was only in it for benevolent purposes and cared less for profits than their positive impact on the environment. “I was gagging on this stuff, because it was all so patently untrue”, said Mr. Lutz.

It’s great to hear that competition can be a driving factor even though it seems to run counter to our ideas about sustainability and conservation. Maybe a competition to consume less is next. [SF Chronicle]