Lee Scott, Former CEO Of Wal-Mart: You Have A Job Waiting For You At Jubbling (Please Bring Your Wallet)

Green Wal-Mart LogoAfter reading through 4 billion articles, CSR (Corporate Social Responsibility) reports, press releases and blogs, I finally found the person who can lead Jubbling into the future and I only had to look to Wal-Mart. Yep, Wal-Mart. The name alone strikes fear in most consumers and it has been and easy target for anyone who doesn’t work or shop in their stores. Wal-Mart’s former CEO, Harold “Lee” Scott Jr., featured speaker at Fortune Brainstorm Green 2010 business conference, fired up the Jubbling when he stated:

“What Wal-Mart has done is approach this from a business stand point and not from a point of altruism. If we as a company focus on waste, we can make Wal-Mart a better company and at the same time, become a better citizen,”

Basically, being green or Jubbling is a byproduct of running an efficient business. No, Leo Dicaprio won’t appear in their commercials or tout shopping in their stores and no, Wal-Mart will probably never be compared to Nordstroms. Heck, they may never be a Target for that matter but it is sure refreshing to hear a business cut through the crap of the sustainable, eco-friendly, carbon credits etc. and tell us what their true motivation for Jubbling is.

Now don’t get me wrong; Wal-Mart still has a way to go before they’ll get a Jubbie. But we do like their directness and have no problem with the fact that increased business efficiency is their motivation for minimizing their environmental impact. Jubbling is Jubbling and doesn’t always have to conform to the dictates established by a vocal majority or appeal to the earthy groupies. [Cnet GreenTech]

Related article:

  • Greening the Mainstream, One Big Box at a Time from Treehugger.