Ice caps, schmice caps!!! I just watched the video above of our polar neighbors full of joy and basking in Coke and I realized how much science always gets in the way of some good marketing. The “Polar Party on AHH.com” is one part of Coca-Cola’s “The Ahh Effect” advertising campaign and the Coke pounding polar bear plays a major role in it. Bonus: you can make your own happy Coke swilling polar bear video too! [Laughing Squid]
12.5% Of The US Car Buying Market Accounts for 29% of Hybrid And 41% Of Electric Vehicle Sold In 2012.
If fuel efficient car ownership were a competition, the western United States just annihilated the rest of the country. Tom Libby of Polk has crunched the numbers for the first 10 months of 2012 and despite only representing 12.5% of the market, the western United States accounted for 29% of new hybrid vehicle sales and 41% of new electric vehicle sales.
According to Mr. Libby’s data, 7% of all new vehicle sales for the top 15 DMAs (Designated Marketing Areas) were hybrids. And in the San Francisco / Oakland / San Jose DMA, nearly 10% of the new cars sold were hybrid. Of the top 15 DMAs for hybrid and electric car sales – 9 were located in California, 4 in Oregon and 1 each for Washington and Arizona.
In the bottom 15 DMAs, which were predominantly located in Louisiana and Texas, hybrid sales represented 1.5% of new car purchases and electric vehicles only .01%. The bottom 15 DMAs represent 6.6% of the new car buying market.