Certified Truffula Tree Friendly

Certified Truffula Tree Friendly - The LoraxThe Lorax will be released this week and who didn’t see this coming? Companies with large bank accounts purchasing the Certified Truffula Tree Friendly seal of approval. But in the case of Mazda buying the seal, I’m not faulting the makers of The Lorax; they have production expenses to recoup.

What I don’t understand is why Mazda would think paying for the Certified Truffula Tree Friendly seal of approval would change the way people perceive their company. I’m sure their cars are fine and get good gas mileage but it’s still a car and most people see right through this marketing attempt because it runs counter to the book version of the story. That’s why I think it all goes back to the original story where the Once-Ler explains to the Lorax why people buy the Thneed:

“I laughed at the Lorax, ‘You poor stupid guy!
You never can tell what some people will buy.'”

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=gjRisj1vaDo[/youtube]


PG Elektrus EV – Inspired By The Lotus Elise Or Was It Toothless From “How To Train Your Dragon”?

How To Train Your Dragon's Toothless and PG Elektrus

Kid Appeal: Did Toothless from How To Train Your Dragon inspire PG's Elektrus EV?

Another electric vehicle, another cartoon character lookalike.
Lotus Elise

Or Lotus Elise?

Berlin based electric vehicle maker PG has just launched their $367,000 Elektrus that has a max speed of 155 mph and an expected range of 215 miles on one charge. Toothless, aka Night Fury, from “How To Train Your Dragon” has a max speed of “very very fast” and an unknown range. So what’s the inspiration: Lotus or Toothless? [Inhabitat]

Related article: Michelin Challenge Design: The Look Of Electric Vehicles In The Future Will Be Inspired By Comic Book And Pokemon Characters


The Lorax By Dr. Seuss

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=Z_PZr1rqOR0[/youtube]The movie version of Dr. Seuss’ “The Lorax” is scheduled to be released on March 2, 2012. The Lorax is a great story for the kids and carefully rhymes its conservation message. As such, I can only hope that when the movie comes out, the characters from The Lorax don’t end up on a McDonald’s Happy Meal box.


Film “Con With The Wind” Questions Motivation Behind Wind Power Goldrush

“Con With The Wind” Official Trailer from Nick Brummitt on Vimeo.

Just when I have hope about a renewable energy source that will generate electricity day and night and works with those of us that are solar challenged, I hear about the movie Con With The Wind directed by Nigel Spence. I’m waiting to watch it but based on the trailer, Con With The Wind wants to show the environmental damage to land and animals caused by wind turbines during the installation process and also the negative effect of sound pollution. The film also focuses on organized crimes’ efforts worldwide to develop wind power farms as a method of laundering money and capturing a chunk of the government subsidies for creating renewable energy. Something we’re all paying for in the form of higher utility bills and taxes.

Is utility level wind power a good idea surrounded by bad people or just bad with bad? Con With The Wind wants you to believe it’s bad and bad and they’re not alone. I still have an open mind about wind generated power and turbines. That may be due to the fact that I don’t live in the shadow of one.