AHH Coca-Cola: Scientists Had It All Wrong. Polar Bears Are Actually Happy! Thanks Coke.

Ice caps, schmice caps!!! I just watched the video above of our polar neighbors full of joy and basking in Coke and I realized how much science always gets in the way of some good marketing. The “Polar Party on AHH.com” is one part of Coca-Cola’s “The Ahh Effect” advertising campaign and the Coke pounding polar bear plays a major role in it. Bonus: you can make your own happy Coke swilling polar bear video too! [Laughing Squid]

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CNN’s Deb Feyerick Asks Bill Nye If We Should Blame Global Warming For The Asteroid Coming Close To Earth.

CNN anchor Deb Feyerick posed the asteroid/global warming connection question to Bill Nye and he did a good job dodging it in earth-like fashion. Misinformed but honest mistake and lets hope the folks on the wrong side of the climate change debate don’t pounce on this – pretty sure they will though. I think it’s part of the denier’s credo: survive on misinformation, choke on science. [Slate]

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Sending A Boat To Cruise Around A Liquid Methane Lake On Saturn Moon Titan. Should We Even Bother?

It's boating season on Saturn's moon Titan.Sener Aerospace has a ginormous idea – they’d like to float a boat on one of Titan’s liquid methane lakes and collect samples. Titan, one of Saturn’s moons, was previously visited by the Huygens spacecraft in 2005 but its liquid methane lakes remain a mystery. That’s why scientists at Sener sent a proposal to the European Planetary Science Congress advancing the idea of sending a boat probe to Titan.

Science is great and what’s even better is that this proposed project, between a private Spanish company and a European space agency, will not cost me a dime.

But I have to suggest a move in the awesome direction: why not focus on our own planet first, help get it in order, and then figure out how to paddle around the methane lakes on a distant moon? To me, expending the resources in order to hit the prime boating season on Titan just seems likes something you would do after you have your shit together on your own planet. It even makes the colonizing Mars idea sound less crazy. Sorry Hudson. [CNET Crave]


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Jubbling To Geoengineers: Um, Any Chance We Could Put The Whole Space Mirror Thing To Rest?

Space mirror makes the sun look fat.Have you read the book Contact by Carl Sagan or seen the movie with Jodie Foster? Well it’s entertaining and tells the story of nations coming together and spending trillions of dollars to send space travelers through wormholes in order to reach the source of a message from the Milky Way galaxy. It sounds far flung but when the story is compared to the Live Science article, Could Space Mirrors Stop Global Warming?, which is about installing a Greenland sized space mirror to block the sun’s rays, the space-transport effort in Contact seems more plausible.

In all fairness, the article doesn’t recommend space mirrors but explains how they should and couldn’t work. Some of the key points are that it would take a fleet of 5 million spacecraft in order to install 600,000 sq. miles of space mirrors. The mirrors would then have to be interconnected in space with the goal of blocking 1-2% of the sun’s rays. And oh, the gains from reflecting the solar radiation with the space mirrors might take 50 years to reverse / slow down the effects global warming. I would go into more detail about space mirrors, including the trillions2 it would cost, but you just have to read the article to get the full craziness.

So scientists, at your next climate conference, don’t get suckered and just walk past the table with the signup sheet for the Space Mirror Feasibility Committee. Space mirrors are a goof, possibly put out by climate deniers, that’ll waste your time. Avoiding is a better alternative to pursuing this nut-brain idea. [Live Science]

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