You have to start somewhere and the folks at Frito-Lay are trying to make a difference with their Sun Chips. First, Frito-Lay added solar panels to one of their Sun Chip factories and then starting on Earth Day in 2010, they are going to start shipping their Sun Chips in biodegradable packaging. They are making a change to their processes that if they are encouraged, will lead to more improvements toward Jubbling and lead to a smaller footprint.

That is why we refer to it as Jubbling 101. If you want to be a Psychologist, you start by taking Psych 101. And if you want to be a Doctor, you start with Doctor 101 – when you want to be Jubbling, you start at Jubbling 101 and with success at that level, you move on to 102 and so on. That is why we need to purchase Sun Chips and let Frito-Lay know why. Tell them you love the Sun Chips packaging so much that you ate the bag (wait til 2010 to do this) or that you wouldn’t host a wake without Sun Chips.