Surprise Of Last Week: Finding Sun Chips Bag In Our Compost Bin.

Compostable Sun Chips bag in tumbler composter.The whole debate around the more audible, compostable Sun Chips bags is old news now but that didn’t lessen our excitement when we cranked our compost bin last week and re-discovered a bag we put in our tumbler 10 months ago. It has become elasticky and is definitely in the process of breaking down. We’ll give it another 10 months and see what happens.


Dear Frito Lay – Please Make Your SunChip Bags Louder! XO Jubbling

“Yeah, thanks for the noisy ass, hard to grip cellophane bag Frito lay. Now I can’t hear my f****ng tv over your goddamn annoyingly loud bag. Congrats, you just lost a customer. Food for thought!”
Comment from

sunchips-biodegradableAccording to, Frito Lay is going to pull their compostable SunChip bags off the shelf and return to the old bags on all flavors except “Original”. It seems the loud bags are not popular with their louder customers who have taken their disapproval to Facebook, Youtube and directly to Frito Lay.

garbage-landfill2Yes, it is more difficult to sneak a SunChip from the new compostable bag but please, pour the damn chips in a bowl if you can’t function with the noise. It’s no wonder that most of the planet think we’re a bunch of mamby pamby’s – especially when the inconvenience of a biodegradable chip bag gets pulled from the market because a few vocal consumers think it’s too loud. What’s ironic about the SunChips bag is that each time it’s opened, it audibly reminds us that we should compost it; kind of a compost-trigger.

Landfill wins again but we can limit their victory by continuing to buy SunChip’s in their original flavor which will still come in the compostable bag. And that sound you here every time you open a new bag of Original SunChips, that’s the sound of Jubbling.


Jubbling 101 – Sun Chips

Sun Chips Web SplashYou have to start somewhere and the folks at Frito-Lay are trying to make a difference with their Sun Chips. First, Frito-Lay added solar panels to one of their Sun Chip factories and then starting on Earth Day in 2010, they are going to start shipping their Sun Chips in biodegradable packaging. They are making a change to their processes that if they are encouraged, will lead to more improvements toward Jubbling and lead to a smaller footprint.

That is why we refer to it as Jubbling 101. If you want to be a Psychologist, you start by taking Psych 101. And if you want to be a Doctor, you start with Doctor 101 – when you want to be Jubbling, you start at Jubbling 101 and with success at that level, you move on to 102 and so on. That is why we need to purchase Sun Chips and let Frito-Lay know why. Tell them you love the Sun Chips packaging so much that you ate the bag (wait til 2010 to do this) or that you wouldn’t host a wake without Sun Chips.