Certified Truffula Tree Friendly

Certified Truffula Tree Friendly - The LoraxThe Lorax will be released this week and who didn’t see this coming? Companies with large bank accounts purchasing the Certified Truffula Tree Friendly seal of approval. But in the case of Mazda buying the seal, I’m not faulting the makers of The Lorax; they have production expenses to recoup.

What I don’t understand is why Mazda would think paying for the Certified Truffula Tree Friendly seal of approval would change the way people perceive their company. I’m sure their cars are fine and get good gas mileage but it’s still a car and most people see right through this marketing attempt because it runs counter to the book version of the story. That’s why I think it all goes back to the original story where the Once-Ler explains to the Lorax why people buy the Thneed:

“I laughed at the Lorax, ‘You poor stupid guy!
You never can tell what some people will buy.'”

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=gjRisj1vaDo[/youtube]

Facebooktwitterredditpinterestmail