Power An LED Lamp By Kicking The Energy-Harnessing SOCCKET Soccer Ball.

SOCCKET energy-harnessing soccer ball
SOCCKET in play.The SOCCKET from Uncharted Play, Inc. is a soccer ball that self-charges when people play with it. Thirty minutes of kicking the SOCCKET around will store enough power to run an LED lamp for 3 hours. It’s on Kickstarter looking for funding. According to CNET, if they’re successful on Kickstarter, Uncharted play will introduce a USB version. Who knows, maybe they’ll one day be able to produce SOCCKETs in quantity and follow the “One for One” model developed by Toms Shoes. [CNET]


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RayFish Footwear Stingray Shoes: If You Can Afford It, You Can Consume It. ‘Should You?’ Never Considered.

RayFish Footwear’s custom $1800 sneaker idea sucks on many levels. Here’s how the sucking happens:

  1. Choose a shoe design/style.
  2. Choose stingrays by color and/or pattern.
  3. RayFish Footwear will combine their DNA to create a blended design.
  4. Wait for genetically altered stingrays to mature.
  5. RayFish Footwear will harvest the stingrays and make your custom shoes.

But the suckaging doesn’t stop there. Even RayFish Footwear’s slogan, “one fish, one shoe,” seems to be a play on TOMS Shoe’s “One for One”.

By coining One fish, one shoe, RayFish Footwear wants you to believe they are doing something sustainable; like it’s a “farm-to-table” situation as pointed out in the FastCo.Design article. But there’s nothing edible or local about their stingray shoes – they’re just crazy-expensive, unnecessary fashion statements that are made in Thailand for people that have more money than sense.

So no, RayFish shoes are not a parody taken from the SkyMaul catalog. The true joke, though, is the dumbass who’ll pay $1800 for these f’d up shoes. [FastCo.Design]

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Is TOMS Shoe’s One-For-One Model Broken?

TOMS Shoes  Blake MycoskieFastCo.Exist posted an article about TOMS Shoes and the failings of their “Buy-One, Give-One” program. It’s the much discussed idea from founder Blake Mycoskie to donate one pair of shoes in a developing country for every pair purchased. The article’s author, Cheryl Davenport, points out that the main problem with the program is that it only covers feet when more important basic needs are not being met. According to Ms. Davenport:

…the charitable act of donating a free pair of shoes serves as little more than a short-term fix in a system in need of long-term, multi-faceted economic development, health, sanitation, and education solutions.

The article mentions the work of Oliberté Footwear and their efforts in Africa to create jobs and boost the economy rather than just putting shoes on feet.

Personally, I don’t think TOMS Shoes should change their model for one basic reason: it’s simple. So many complicate the act of giving by explaining how their doing this and building that – TOMS just puts shoes on feet that wouldn’t have them otherwise. The economic benefits of providing shoes is immeasurable and the process of giving is direct and simple. TOMS, please don’t change. [FastCo.Exist]

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TOMS Shoes – There is a Jubbling Gosh!

So many copy and so few truly innovate. Blake Mycoskie is a true Jubbling pioneer and came up with the idea of TOMS Shoes while traveling in Argentina in 2006 and noticing how many kids ran around barefoot. The dilemma was that in rural parts of Argentina, you had to wear shoes to attend school so some kids were not only barefoot but they were uneducated too. Blake returned to the US, sold his business and started TOMS Shoes with the idea that if you buy one pair of TOMS Shoes, they’ll donate another pair to a kid in a developing country. The shoes have either rubber or rope soles and are modeled after the Alpargata shoes worn by Argentine farmers. In addition to rope soles, TOMS Shoes are also made from renewable materials including canvas and cotton.

The best way to order TOMS shoes is online through TOMSShoes.com.  TOMS Shoes are in the $50 range and at this point with Jubbling, I’m not sure if we’re going to buy first or receive. I see my kids running around barefoot and I’m afraid Blake Mycoskie and his crew might show up at my house with shoes for my kids before I can become a customer. I hope they don’t put the video on their website.

[youtube]http://www.youtube.com/watch?v=Kt3BQQ6dQaQ[/youtube]

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