Certified Truffula Tree Friendly

Certified Truffula Tree Friendly - The LoraxThe Lorax will be released this week and who didn’t see this coming? Companies with large bank accounts purchasing the Certified Truffula Tree Friendly seal of approval. But in the case of Mazda buying the seal, I’m not faulting the makers of The Lorax; they have production expenses to recoup.

What I don’t understand is why Mazda would think paying for the Certified Truffula Tree Friendly seal of approval would change the way people perceive their company. I’m sure their cars are fine and get good gas mileage but it’s still a car and most people see right through this marketing attempt because it runs counter to the book version of the story. That’s why I think it all goes back to the original story where the Once-Ler explains to the Lorax why people buy the Thneed:

“I laughed at the Lorax, ‘You poor stupid guy!
You never can tell what some people will buy.'”

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=gjRisj1vaDo[/youtube]


Brick In A Washer Video

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=6_PLnInsh7E[/youtube]This washer is [was] in better shape than mine. But then again, if you can afford it, you can destroy it. Hooray!?!! [Gizmodo]


The Most Depressing Video We’ll Show You Today – Warming World 1880-2010 From NASA

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=HZzNL898oW4[/youtube]Using data compiled by Goddard Institute for Space Studies, NASA has created a video showing the earth’s warming over the last 130+ years. Suck3. [ClimateCentral.org via NYTimes]


“Light” Video Wants To Creep You Into Turning Off Your Lights

[vimeo]http://vimeo.com/28685926[/vimeo]”Light” is an eerie video about the wasted energy created by unnecessary lighting. Maybe somebody will watch this clip and be creeped out enough to turn off one additional light or maybe they’ll be too afraid to. [Sunday-Paper via Grist]


Repurposing With Flula Video

[youtube width=”425″ height=”239″]http://www.youtube.com/watch?v=dSqN4q8g6eQ[/youtube]Are hope is that Flula doesn’t grab the domain name Flulaing.com and grab our 45 visitors per day. [Grist.org]