Will.i.am And Coca-Cola Partner On Ekocycle To Sell Overpriced Shit Made From Recycled Plastic.

Will.i.am teams up with Coca-Cola to create Ekocycle

“Ah-ha-ha. Ever get the feeling you’ve been cheated? Good night.”
Johnny Rotten, Jon 14, 1978
Sex Pistol’s final concert

Johnny Rotten was well aware that he and his Sex Pistol bandmates had let their audience down. I wouldn’t be surprised if Ekocycle proudly used some of Mr. Rotten’s quote in their mission statement.

Ekocycle is a partnership between Will.i.am and Coca-Cola and their goal is to bring some “cool” to recycled products and the overall green movement. What better way to start cooling green up than by incorporating some recycled plastic into the Beats brand headphones and then sell them for a cool $349. How’s that for cool? Save the environment by dropping an over-priced $349 for a set of already over-priced headphones.

I would’ve loved to have been a fly on the wall in the big Ekcocycle / Will.i.am / Coke meeting when they laughed at all the jackasses who might buy their green message and headphones. Do you think Will.i.am honestly gives a rat’s ass about the environment or is it all about the green he’s going to make? For goodness sake, he arrived at a meeting on climate change in a helicopter.

When I started working on Jubbling, I truly believed that businesses would consume less because it made fiscal sense and there are many examples of companies that have reduced and saved. But Ekocycle is different. It was created to exploit the market and the trends associated with all things green and they’re not good at hiding it.
Coca-Cola  Will.i.am and You - EkocycleSo to the people who care about the planet and want to consume less – please do not buy these freaking crazy-expensive headphones. Will.i.am and Coca Cola are dead wrong for thinking that we’re too stupid to see their true motives. Ekocycle is all about the green that’ll go into their bank accounts and not the green they want us to believe. [Huffington Post]


Taking A Helicopter To A Climate Science Event. Are Eco-Celebrities That Disconnected And Oblivious?

Will.i.am and Dr. Myles Allen - weatherathome

“And it’s confusing that if you ask a random person on the street about climate change, then they’ve been given five different versions of why it’s not even an issue. So who is causing the confusion and why isn’t it even a priority?”
Will.i.am’s frustration over people not understanding climate change, Guardian

Maybe there just wasn’t a suitable runway nearby for a private plane but Will.i.am’s helicopter arrival at a climate event in the UK is getting more play than his meeting with Dr. Myles Allen. Dr. Allen met with Will.i.am to discuss the weatherathome project which uses the spare processing power and collected data from thousands of volunteered remote computers to make future weather pattern predictions. The Guardian reported that the meeting went well but they also had to question the helicopter.

In May 2010, we posted an article about eco-Hollywoodians and how they tell us about how to live ‘green’ in a “do as I say but not as I do” way. Not only is their message lost on regular people but the way they preach it borders on offensive. Will.i.am obviously didn’t think helicoptering into this meeting on climate change was that big of a deal or he wouldn’t have done it. But it’s kind of like cluelessly bringing a meat lovers pizza to a PETA event.

Now don’t get me wrong, celebrities like Will.i.am can make an appearance, or just tweet one, and have more of a positive effect on an issue than the average person. But for futures, please don’t point to our “confusion” when it comes to our understanding climate change when it was you that showed up in a helicopter. [Guardian]