Jubbling 101 – Sun Chips

Sun Chips Web SplashYou have to start somewhere and the folks at Frito-Lay are trying to make a difference with their Sun Chips. First, Frito-Lay added solar panels to one of their Sun Chip factories and then starting on Earth Day in 2010, they are going to start shipping their Sun Chips in biodegradable packaging. They are making a change to their processes that if they are encouraged, will lead to more improvements toward Jubbling and lead to a smaller footprint.

That is why we refer to it as Jubbling 101. If you want to be a Psychologist, you start by taking Psych 101. And if you want to be a Doctor, you start with Doctor 101 – when you want to be Jubbling, you start at Jubbling 101 and with success at that level, you move on to 102 and so on. That is why we need to purchase Sun Chips and let Frito-Lay know why. Tell them you love the Sun Chips packaging so much that you ate the bag (wait til 2010 to do this) or that you wouldn’t host a wake without Sun Chips.

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Brings Tears To My Eyes

Jubbling never looked so good and it’s great to see that we’re now an international phenomenon. Wait, Jubbling has always been international thing and I’m beginning to think the rest of the world knows Jubbling better than we do. Translating our website into foreign languages will not be necessary because the Jubbling will be missed by our international audience. It’s kind of like creating a website in the US about owning 4+ televisions or having a 3 car garage; it’s just not that out of the ordinary. 4 – 8 people on a motorcycle is not that out of the ordinary in parts of Asia because Jubbling is the norm.

So as much as I want to encourage Jubbling, you won’t see me riding a moped with a kid’s booster seat on it anytime soon. Maybe a Burley but that’s about it.

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We believe in Jubbling!!!

That might’ve been the chant overheard as this train cruised through Pakistan but I think it’s just wishful thinking on my part. Two things you didn’t hear were “where the hell is my luggage?” and “can somebody fix the shitter!?”. It’s just another example of international Jubbling that may not work in the US but is much more common in the rest of the world. With faith guiding this train and not a woman in sight, these guys are happy and actually smiling as they return home from a religious pilgrimage. It’s like a Jubbling bachelor party except everyone comes home unashamed. But don’t get me wrong – I’m not about to hop on that train. My role here is to encourage Jubbling and to share Jubbling ideas; participation is not always required.

So keep the faith and keep up the good Jubbling.

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The Anti-Jubbling: “Catch It Keep It”

Catch It, Keep It - Zach and Mike

Catch It, Keep It - Zach and Mike

I’m a huge fan of the Science Channel but it’s hard to be excited about their new geek program called “Catch It, Keep It”. The object is for the contestants to prevent something of value like a Les Paul guitar or vintage Harley from being destroyed. If they can Macgyver a solution in 2 days, they keep the item and if they don’t, it’s destroyed. The underlying message is that if you can afford it, you can destroy it. Not very Jubbling.

How about a different kind of test of problem solving where contestants compete and the object is the same but it’s WITH an item of little or no value. If they are successful, they get the guitar or motorcycle and if they are not successful, they get caned by the hosts’ or maybe branded with the show’s logo. That would be entertainment.

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