Magnificent Revolution Wants You To Pedal To Earn Your Entertainment

Magnificent RevolutionStarted back in 2007, Adam Walker’s Magnificent Revolution wants to challenge us to think about and make a connection to the electricity we consume. It’s always available when we need it but what does it really take to generate? Their traveling Magnificent Cycle Cinema offers an outdoor movie in exchange for your pedaling. Eight riders on stationery bikes will create enough power to drive a 4000 lumen projector and deliver 500 watts of audio. Easily enough brightness and sound to support an audience of up to 50.

The Sol Cinema - Solar Powered Movie HouseThe connection between active pedal power and electricity generation is key to Magnificent Revolution’s message. The solar powered Sol Cinema also shows movies to up to 8 people but passively collects power through solar panels.

Hopefully Magnificent Revolution can reach the right audience. Not the audience that is aware of their energy consumption and what it takes to generate but the folks who don’t know and with Mag Rev’s help, may be able to connect the dots. Check out their website for more information on MR’s involvement in schools and their bicycle power generating solutions. [SmartPlanet]


Reality Sucks Advertisement From General Motors

General Motor’s Reality Sucks ad showing the cyclist shielding his face in embarrassment for cycling instead of driving is pretty funny. What isn’t captured or explained in the ad is that the cyclist is wearing crotchless biking pants and the woman in the car is his mother. So don’t get upset cyclists, here’s your motivation to bike more and you can thank General Motors for that. Stop Pedaling and Start Driving Advertisement From General Motors
Stop Pedaling And Start Driving

The Oregon Manifest Creative Collaborations – Pushing The Limits Of Utility Bikes

Fuseproject and SyCips Local Bike for Oregon Manifest Collaboration

Local Bike designed by Fuseproject and SyCip Design for Oregon Manifest Collaboration.

Oregon Manifest is a non-profit organization that “exist[s] to celebrate and amplify bike craft, design and innovation.” Besides their Constructor’s Design Challenge for bike builders and student teams, Oregon Manifest also brings together three of the worlds top design firms and pairs them with acclaimed custom bicycle builders to create the ultimate utility bike. It’s called the Oregon Manifest Creative Collaborations and this years’ teams consisted of:

Oregon Manifest believes bikes are vital to making our world a better place and utility bikes are a big push in this direction.

A solution that is available now is the Burley bike trailers. They’re great for carrying groceries or anything you want to tote around via two wheels vs four and they work with just about any bicycle.


Collapsible Folding Commuter Bike

Folding Commuter Bike - Wu & LinTreehugger and several other sites posted articles about a folding commuter bicycle designed by Weiche Wu & Minhan Lin. It’s beautiful to look at as it can fold down to just 8 inches and it could be a viable solution for some commuters if it’s ridden on a nice flat surface.
Folding Bicycle

Inspired by this product, Jubbling has decided to put forth its own affordable and portable solution that is available today, for short commutes, and you only have to snag it from your kids when they are not looking. Razor Scooter

Jubbling: Making consuming less, less consuming.


Bikenomics Series On

One blogger in Dallas, Tex. ran the numbers and found that the $500 he would spend on six tanks of $4 gas would quickly subsidize the purchase of a sweet city bike.
Bikenomics on is a great website that matches the top news stories with a little WTF. They currently have a series by Elly Blue on the economics of biking, or Bikenomics, as they encourage two wheels over four. Their latest in the series is How the bicycle economy can help us beat the energy crisis. I have to come clean and first admit that I’ve been slacking on the biking and as always, I hope to make the transition back. As I kick my own ass for not riding more, I still ask other people whether they could bike to work and the response I usually get revolves around convenience. It’s inconvenient to bike to work when part of your job is maintaining an acceptable level of dress and hygiene – especially after a 10 mile rain drenched commute on a bike. Some companies have showers but again, it’s not as convenient as driving.

Check out the series on and see if biking could make more economic sense for you now.


Is Bicycle Freight Delivery The Solution For Reducing In-City Congestion And Pollution?

I’m not 100 % sure about this but it is an interesting idea – deliver freight to distribution centers just outside of the city and let bicycle-powered couriers bring it in the rest of the way. has a full article about this idea and offers some bicycle based examples of trash pickup, food and flower delivery in other metro areas. Moving furniture via bicycle in the city is probably not an option but using bikes for smaller deliveries will reduce pollution and congestion.

As in other cities, Seattle has its share of bicycle taxis and they could be the foundation for bike based deliveries. But I have to tell you, some of these possible couriers might produce as much exhaust as a small delivery truck. I didn’t think a person could chain smoke while carting three adults up a hill. []