Wow – I feel like I’ve been living under a rock for the last year because I haven’t participated in the e-smoke revolution of e-cigarettes. One of the leading players in the e-smoke rebellion is Green Smoke out of Miami. Green Smoke produces an e-cigarette in multiple flavors and nicotine settings for all levels of smoker. When you place your Green Smoke order, you can pre-select your nicotine setting and flavor:

• 0 mg (e-smoke but no nicotine)
• 4 mg (ultra-light)
• 6 mg (light)
• 8 mg (full-flavored)
• 16 mg (buttless)

History
Electronic cigarettes were originally developed in 2003 by SBT Co. Ltd out of Beijing. Through separate product releases to the public first in China and then the European Union in 2006 and 2007, electronic cigarettes gained a following as a smoking substitute rather than a smoking cessation product. That’s because you still get all of the nicotine addiction with e-cigarettes without the tar, CO and other carcinogens you inhale when you smoke tobacco based cigarettes.

How do e-cigarettes work?
E-cigarettes could best be described as a nicotine delivering, smoking simulator. It’s the nicotine that smokers want and with Green Smoke’s e-cigarettes, it’s delivered in vapor form when an e-smoker inhales. For Green Smoke, it’s a 2 piece setup:

The LED activates when the user inhales giving an e-smoker the feeling of actually smoking. Simultaneously, the atomizer initiates and turns the water into steam and the nicotine into vapor for the “green smoke” effect. Each atomizer/nicotine cartridge costs around $3 and is the equivalent of one pack of cigarettes.

Is Green Smoke a Jubbling oxymoron like “clean coal”?
Yes, switching to Green Smoke will reduce secondhand smoke and reduce the number of butts you see on the ground but is that enough to make it Jubbling? I’m not sure and I don’t think companies like Green Smoke are sure either. As we’ve found, sometimes surrounding your product with terms like “green” or “eco” is all you need to gain wider market acceptance. Ten years ago Green Smoke might’ve been called “Extreme Nicotine” to appeal to the kids but now, the buzz word is green so you slap that moniker on any new product and hope you get some play out of it.

Jubbling, however, is a label that you really have to earn and as much as I want it to catch on, I promise not to put the Jubbling name on any type of nicotine delivery product. Condoms and enemas are one thing but addictive products are not on our radar.

Watch the video with the head of the newly formed Electronic Cigarette Association (ECA). And yes, that is a picture of Hee Haw’s Roy Clark hanging on the wall behind him.

Here is a testimonial from a Green Smoke e-cigarette smoker and Mensa member blowing the vapor in his cats face to show how friendly the product is. (If you feel dirty after watching this video, please click on the ASPCA banner to the right and donate.)