Energy Efficiency: Making It A Red States VS Blue States Thing Isn’t Going To Make It Better

Red States vs Blue States on Energy Efficiency

Click to enlarge.

Yesterday, posted an article, Why are all the ‘most efficient states’ blue states?, about the correlation between how states voted in the 2008 election and how they fared in American Council for an Energy-Efficient Economy’s recent study on the energy efficiency of each state. The article explains how the blue states are more energy efficient and tended to vote for Obama whereas the red states are less efficient and voted for McCain. One of the comments below the article sought to push the blue vs red further by also comparing the same map of the US to draw the same link to obesity rates in each state.

Grist’s comparison is interesting but my fear is that articles like this magnify the differences and will only make the red states redder and the blue states bluer. It’s the greasers vs the socs all over again and it’s pushing both sides further apart. The solution has to transcend politics.

Facebooktwittergoogle_plusredditpinterestmail Has To Be A Spoof

[youtube width=”425″ height=”239″][/youtube] had an article about, “Ethical Oil” Ad Campaign is Complete & Utter Bull$#!t, and the organization’s new video. The video looks like a spoof to me but if it is real, I’ve got some advice for the folks that came up with the name “” – stay off the oxymorons. Talk to your homies over at Clean Coal and see how that whole wordplay thing worked out. Maybe the tar sands, I mean “oil sands” people should be more direct and call their group: Or how about You get the point – you used women this time but you have so many more ethnic and religious differences to point out.

Related articles: Keystone pipeline backers use anti-Saudi message for oil sands


Mobile Treadmill Brings Jubbling To Senior Citizens?

Ok, it’s probably way out there but the mobile treadmill out of Japan is worth a post. The mobile treadmill, which is like a human-powered Segway, was developed by Fujie Lab at Japan’s Waseda University. Here’s the video:

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The mobile treadmill amplifies a walker’s normal pace and allows the user to travel 1.5 – 3 times faster than normal walking. Targeting seniors, the mobile treadmill would enable its senior user to move through crowds easier and reach their destination a little quicker. I’m sure a turn signal could be added and a horn. But the seat-belt dragging on the ground outside the driver’s side door is going to be more difficult to replicate.

Wall-e Movie Captain McCreaIs it truly viable? Probably not. Is it Jubbling? A little. Ideas like this are more about research and it does bring to mind what would’ve happened if the Segway took off the way they expected it to. I think the movie Wall-E does a good job of capturing the results of a Segway powered society.

Article found on


Sorry Kids, Green Smoke Electronic Cigarettes Won’t Make You Look Older. Just Nerdier.

Wow – I feel like I’ve been living under a rock for the last year because I haven’t participated in the e-smoke revolution of e-cigarettes. One of the leading players in the e-smoke rebellion is Green Smoke out of Miami. Green Smoke produces an e-cigarette in multiple flavors and nicotine settings for all levels of smoker. Green Smoke CartridgesWhen you place your Green Smoke order, you can pre-select your nicotine setting and flavor:

  • 0 mg (e-smoke but no nicotine)
  • 4 mg (ultra-light)
  • 6 mg (light)
  • 8 mg (full-flavored)
  • 16 mg (buttless)

Electronic cigarettes were originally developed in 2003 by SBT Co. Ltd out of Beijing. Through separate product releases to the public first in China and then the European Union in 2006 and 2007, electronic cigarettes gained a following as a smoking substitute rather than a smoking cessation product. That’s because you still get all of the nicotine addiction with e-cigarettes without the tar, CO and other carcinogens you inhale when you smoke tobacco based cigarettes.

How do e-cigarettes work?
E-cigarettes could best be described as a nicotine delivering, smoking simulator. It’s the nicotine that smokers want and with Green Smoke’s e-cigarettes, it’s delivered in vapor form when an e-smoker inhales. For Green Smoke, it’s a 2 piece setup:

Greensmoke E-Cigarette

The LED activates when the user inhales giving an e-smoker the feeling of actually smoking. Simultaneously, the atomizer initiates and turns the water into steam and the nicotine into vapor for the “green smoke” effect. Each atomizer/nicotine cartridge costs around $3 and is the equivalent of one pack of cigarettes.

Is Green Smoke a Jubbling oxymoron like “clean coal”?
Yes, switching to Green Smoke will reduce secondhand smoke and reduce the number of butts you see on the ground but is that enough to make it Jubbling? I’m not sure and I don’t think companies like Green Smoke are sure either. As we’ve found, sometimes surrounding your product with terms like “green” or “eco” is all you need to gain wider market acceptance. Ten years ago Green Smoke might’ve been called “Extreme Nicotine” to appeal to the kids but now, the buzz word is green so you slap that moniker on any new product and hope you get some play out of it.

Jubbling, however, is a label that you really have to earn and as much as I want it to catch on, I promise not to put the Jubbling name on any type of nicotine delivery product. Condoms and enemas are one thing but addictive products are not on our radar.

Watch the video with the head of the newly formed Electronic Cigarette Association (ECA). And yes, that is a picture of Hee Haw’s Roy Clark hanging on the wall behind him.

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Here is a testimonial from a Green Smoke e-cigarette smoker and Mensa member blowing the vapor in his cats face to show how friendly the product is. (If you feel dirty after watching this video, please click on the ASPCA banner to the right and donate.)

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“White Goat, I’d Like You To Meet Solar Bra. Solar Bra, White Goat.”

The White Goat from Oriental Co.

The ‘White Goat’ doesn’t seem real but according to DigInfo, Japan’s Oriental Co. has trumped the marketplace by creating the first in-office recycle solution that turns shredded office documents into toilet paper. Here is how it works:

The shredded paper first goes into a hopper, where it is untangled in small batches, and it’s then dissolved in a pulper. Any foreign matter is removed in a tank, and the pulp consistency is adjusted. Next, the wet paper is thinned out and dried. The dry paper is wound into finished toilet rolls, which emerge from the outlet one at a time. [DigInfo]

Other than the Irritable Bowel Convention circuit, I don’t see Oriental Co.’s White Goat getting much traction in the market. The $106,000 price tag alone will have most businesses crapping their pants and the wasted space and resources to run it may drive away the rest of its market. But is it Jubbling? Watch the video and decide for yourself.

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Nike Moves Away From Carbon Offsets To Sustainable Business Model

Nike Trash Talk Shoe - Steve NashBeaverton, OR : January 22, 2010 – Nike released it’s Corporate Responsibility (CR) report and it almost looks like Jerry Maguire wrote it. The CR outlines their goals for the future and one of its highlights is Nike’s focus on Sustainable Business and Innovation (SB&I) . Basically, Nike wants to be a big zero; zero waste in the supply chain and intelligently designed products that can be continuously reused in future Nike apparel and shoes. It follows a “closed loop” idea and it couldn’t be more Jubbling.

The days of excusing increased production and consumption with carbon offsets are over for Nike and now, they’re focused on growing as a business while reducing their need for virgin rubber and other scarcer raw materials. It defies logic to increase production while reducing their energy needs and use of raw materials. But with success, Nike will share/license their ideas and technologies so other companies can get a jumpstart on their own sustainable processes.

In the 1990’s, Nike became the face of exploiting cheap labor with little hands building big shoes and they took their lumps for that. Even into the 2000’s, Nike was focused on managing the risk and social impact associated with their overseas factories and they’ve made improvements. Now, they are taking their entire company in a new direction to innovate and develop more sustainable products. It’s as if the whole company went Jerry Maguire on us. Little did they know but they had us at ‘we’re moving away from carbon offsets.’

For more information on Nike’s plan:
Nike Corporate Responsibility Strategy – CFO Don Blair on Sustainability

Nike Outlines Global Strategy for Creating a More Sustainable Business