ecoATM: Where Jubbling Meets Capitalism

A guy walks into a bar with a pile of crap in his hands and he says to the bartender – “look at what I almost stepped in!”

ecoATM WebsiteSan Diego, CA  10/1/2009 – I’m not sure how to classify this new Jubbling concept out of ecoATM.  It’s founded on “green” ideals that we need to automate our processes for recycling old electronics and specifically cell phones.  Great idea.  But the best way ecoATM decided to do this was through a large ATM being placed in a retail space and I think that is where they’ve lost me and some of their Jubbling.  Their goal is admirable but the delivery system they’ve created, the actual ecoATM, is truly “back-assward” and seems to defeat the purpose of what it’s trying to do and that is to be Jubbling.

One of the team members, Seth Heine, founded two other companies for recycling cellphones – Collective Good and GreenPhone.com.  Both sites operate on the same principles as NextWorth and handle your cellphone recycling via the mail.  So why make the move to ecoATM?  I’m not really sure but the only ecoATM advantage of the ecoATM system is that it might get more traffic and recycle more phones due to our high immediate need to receive value for an old cellphone.  The irony is that it might also be a good way to fence a stolen cellphone.

Now I don’t want to bash ecoATM too much because again, it’s Jubbling and I’m hoping the founders intentions were noble and rooted in doing something positive.  It looks like Seth Heine has been Jubbling for a while but I’m not sure of his compadres on the ecoATM team; all smarter than me, but they seem to be standing behind the “green” movement like it’s a corporate shield.   I can only imagine what their executive meetings are like when you bring a group together made up of members looking at the “collective good” sitting across from members who are all about the bottomline.

I am willing to offer my help, unpaid as usual, to the folks at ecoATM for future versions of their product.  We’ll call it ecoATM .2 and it will consist of a cardboard box with a person standing in it holding a pad of post-its, a pen, 12 potted saplings and a paper garbage bag for your cell phone.  ecoATM .2 will go through a week of training on the cellphones they’ll take back and what they’re worth.  If your phone has value, you’ll get a store credit from our guy.  If not, you’ll get a sapling.

Check out their website for when an ecoATM [or ecoATM .2] will be in your area and see what you think. It’s seems to be kind of a Jubbling oxymoron and for now, I’m sticking with NextWorth until I’m proven wrong.  They’ll recycle/reuse more than just cellphones and they seem to have a more effective business model.

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Coca-Cola partners with Clemson to step up game-day recycling

From the Clemson University Newsroom.

CLEMSON – Coca-Cola is partnering with Clemson University’s athletic department and the Solid Green campaign to increase recycling on home football game days.

Fans attending the games will notice new recycling bins, provided by Coca-Cola, in each parking lot. Coca-Cola has donated 100 of the bins to the athletic department to be placed in parking lots around campus. The bins themselves are also recycled: each bin is a used syrup container, refurbished by Coca-Cola and converted into a recycling bin.

Some lucky fans may be “caught green-handed” using the bins. Before each game, a camera crew will roam parking lots looking for fans putting cans or bottles in the recycling bins. One fan will be selected to appear on the video screen during the game and will receive a $100 gift card from Coca-Cola.

“Coca-Cola is thrilled to work with Solid Green and Clemson athletics to create a fun recycling campaign for fans. It is our goal to recycle or reuse 100 percent of the bottles and cans used for beverages in the U.S. We hope Tiger fans remember that when they’re done, that bottle is not. It can be recycled,” said Heather Hucks, Coca-Cola senior sponsorship manager for colleges and universities.

Clemson students also will be doing their part to help with the effort. Student organizations will collect cans and bottles from the bins each game day and transport them to the university’s recycling center.

“It is great to see this kind of collaboration happening at Clemson to help enhance our recycling efforts. We appreciate the support of Coca-Cola and the athletic department to make Clemson a greener campus,” said Solid Green chairwoman Rose Ellen Davis-Gross.

Jubbling take: Jubbling: 100%. The chance that one “lucky” underage fan might get flashed on the screen dropping a can in the recycle bin: 95.2%. Chance that it’s a Coke or soda can: 0%

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